These include Safari, Contacts, Apple Mail and Calendar. Partnerships aside, you can get a lot of CRM functions within the basic Apple apps. This bit of news goes alongside Salesforce’s redesigning of their mobile CRM app to be native to iOS. For example, in 2018, Apple and Salesforce announced a partnership to include customer relationship management functionality inside iOS devices like Siri. Does Apple have a CRM system built into iOS?īy now you’re likely asking, what type of CRM does Apple use? Are CRMs native to Mac iOS products?Īs far as an Apple CRM system goes, the answer is mostly about integrations.